A website audit reviewed by a person costs between $8,000 and $25,000 MXN in Mexico today for an informational site, and between $25,000 and $60,000 MXN for an online store. The automated report generated in thirty seconds is not the same thing: it measures real signals, like the Core Web Vitals metrics that Google documents on web.dev (the acceptable loading threshold is 2.5 seconds), but it cannot tell you which of the forty warnings is costing you customers.
What you are really paying for
The tools that measure a site are cheap or free and anyone can run them. What costs money is what comes next: sorting the forty warnings into the three that matter and the thirty-seven that do not, understanding why the site behaves the way it does and saying in what order to fix things with the budget you have.
| Type of audit | Price | What you get |
|---|---|---|
| Automated report | $0 to $2,000 MXN | A tool's output, unfiltered |
| Informational site audit | $8,000 to $25,000 MXN | Manual review and a prioritized plan |
| Store or large site audit | $25,000 to $60,000 MXN | All of the above plus catalog, payments and migrations |
| Audit with hands-on support | $60,000 MXN or more | Report, supervised implementation and measurement |
The seven areas that cannot be missing
- Performance measured on a phone with a slow connection, not on a computer with fiber.
- Indexing: how many pages Google actually knows about, which ones it ignores and why.
- Structure and content: whether each page answers a different search or several compete with each other.
- Internal links: whether the pages that sell are one click away or buried four deep.
- Basic accessibility: contrast, alt text, keyboard navigation, tappable sizes.
- Security: valid certificate, updated platform, backups that exist and can be restored.
- Tracking: whether analytics is installed correctly and whether forms and WhatsApp buttons register a contact.
Item seven turns up broken with uncomfortable frequency. A business that believes it gets no customers from the internet sometimes did get them, and the form had been failing to deliver the emails for months.
How to tell a useful report from a filler one
- It has a prioritized list, not an alphabetical list of sixty warnings.
- Each finding states its effect on the business, not just which rule it breaks.
- It separates the urgent, the important and the cosmetic, with an estimated cost for each block.
- It includes screenshots or data from the actual site, not generic templates with the logo swapped.
- It also says what is going well. A report where everything is red is a sales pitch.
When to audit and when not to
An audit is worth it when the site has traffic but does not convert, when visits dropped with no explanation, before investing in ads or SEO, and after a migration. It is not worth it when the site has three pages built two months ago or when you have already decided to rebuild it completely: there the money goes further on the new build.
Auditing a site you plan to throw out in three months is paying for a detailed diagnosis of a car that has already been sold.
What happens after the report
- The urgent gets fixed: outages, errors that block indexing, dead forms, security.
- What affects revenue gets fixed: mobile speed, service pages, contact paths.
- Everything else is scheduled into monthly maintenance, without trying to do it all in one week.
- It is measured again two or three months later with the same criteria, to see whether it worked.
That ongoing work is what keeps you from paying for a full audit every year. The ranges are in how much website maintenance costs. If the diagnosis concludes that the site should be rebuilt, build ranges are in how much a professional website costs in Mexico.
At Elevalia
We review sites with business criteria and deliver a plan in order of impact, with what each block costs and what happens if you postpone it. If the site cannot hold up, we say so before you spend money fixing it. See how we work in our website service.